Green Marketing


Green Marketing
Marketing products and services based on environmental factors or awareness. Companies involved in green marketing make decisions relating to the entire process of the company’s products, such as methods of processing, packaging and distribution.

Green marketing companies seek to go above and beyond traditional marketing by promoting environmental core values in the hope that consumers will associate these values with their company or brand. Engaging in these sustainable activities can lead to creating a new product line that caters to a new target market.

Also known as sustainable marketing, environmental marketing or ecological marketing.


Investment dictionary. . 2012.

Look at other dictionaries:

  • green marketing — UK US noun [U] (also environmental marketing) MARKETING, ENVIRONMENT ► the activity of trying to sell a product or the products of a particular company to consumers by emphasizing how they protect the environment: »Green marketing and… …   Financial and business terms

  • green marketing — Marketing products that benefit the environment. The ecological properties of products are important in order that companies produce ecologically safer products, including recyclable and biodegradable packing. Better pollution controls and more… …   Big dictionary of business and management

  • Green marketing — According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. [cite web title = Green Trade Development work = publisher = Green Markets International, Inc url =… …   Wikipedia

  • green marketing — / gri:n ˌmɑ:kɪtɪŋ/ noun marketing products and services on the basis of their environmental acceptability …   Marketing dictionary in english

  • green marketing — Mktg marketing that highlights an organization’s environmentally friendly policies or achievements …   The ultimate business dictionary

  • Green hosting — Green or Eco friendly website hosting is a recent addition to the field of website hosting which involves a given website hosting company attempting to prove that they are not having any negative impact on the environment in an attempt to attract …   Wikipedia

  • marketing — finding out what customers want, then setting out to meet their needs, provided it can be done at a profit. Marketing includes market research, deciding on products and prices, advertising promoting distributing and selling. Glossary of Business… …   Financial and business terms

  • Green brands — are those brands that consumers associate with environmental conservation and sustainable business practices. Such brands appeal to consumers who are becoming more aware of the need to protect the environment. A green brand can add a unique… …   Wikipedia

  • Green library — Green libraries are a part of the larger green building movement. Also known as sustainable libraries, green libraries are being built all over the world, with many high profile projects bringing the concept into the mainstream. Along with… …   Wikipedia

  • Green Enterprise Toronto — is a local sustainable business alliance dedicated to helping independent businesses and customers to become greener and to think local first. GET Mission Statement Buy Local, Fair, and GreenGreen Enterprise Toronto (GET) works to strengthen our… …   Wikipedia


Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.